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Case Studies

Build breakdowns and strategy studies, framed honestly.

These pages explain what changed, why it changed, and what the direction is trying to achieve. When there are no client results to report, the work is labeled as a strategy study instead of pretending otherwise.

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Focus

Reasoning

Type

Breakdown

Metrics

Honest

Use

Evaluation

What To Expect

Use these to evaluate the thinking behind the build.

A case study here should help you understand structure, service-page logic, CTA placement, local context, and mobile decision flow.

Strategy Study

Contractor SEO Rebuild

A contractor website direction built around urgent inspections, project proof, service-area clarity, and trust before the quote request.

Problem: The old direction felt like a generic brochure. High-intent visitors could not quickly see emergency service fit, project proof, financing context, or why the company was trustworthy.

Strategy: Reframe the site around inspection-first conversion: storm repair keywords, roof replacement pages, project galleries, warranty cues, financing reassurance, and mobile quote CTAs.

Inspection CTA above the foldStorm repair SEO structureProject gallery proof

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Strategy Study

Lawn Care Lead Generation Site

A local yard-care website direction focused on fast quotes, recurring plans, before/after proof, and neighborhood trust.

Problem: The old flow listed services but did not show the transformation, service areas, route reliability, or why recurring maintenance was the easiest choice.

Strategy: Build a cleaner lead path around recurring care, seasonal cleanup, before/after visuals, quote simplicity, and city/neighborhood language.

Recurring plan clarityBefore/after visual proofService-area confidence

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Strategy Study

Restaurant Mobile Reservation Flow

A restaurant website direction that puts menu, atmosphere, hours, reservations, and private dining where mobile visitors need them.

Problem: Restaurant visitors decide quickly. If menu, hours, ambience, location, ordering, or reservations are buried, the site loses high-intent mobile traffic.

Strategy: Create a sensory, image-led flow with clear reservation CTAs, menu previews, private dining paths, food photography, and local dining SEO structure.

Menu-first mobile UXReservation CTAPrivate dining path

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Software Case Study

ResumeForge AI SaaS Platform

A product-led SaaS platform showcase with dashboard UX, ATS scoring, AI writing, payments, exports, onboarding, and responsive product flows.

Problem: A SaaS product needs more than a polished landing page. Visitors need to see product depth, workflow clarity, conversion paths, and platform credibility.

Strategy: Show the product as a real system: dashboard overview, resume builder, score improvement, templates, cover letters, export options, subscription flow, and mobile UI.

Dashboard UXATS score workflowExport/payment flow

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Start with the business problem, the pages involved, and the action your customers need to take next.

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