Research framework
2026 Texas Service Business Website Report Framework
The methodology for a future benchmark report. It does not publish invented scores, rankings or performance claims.
Proposed measured fields
- CTA visibility above the fold
- Mobile usability
- Page speed and performance basics
- Service page depth
- Location page quality
- Schema usage quality
- Proof and review visibility
- Phone/contact visibility
- Form friction
- Title and meta quality
- Broken link rate
Methodology guardrails
- Define a transparent scoring rubric before reviewing sites.
- Sample only real Texas service-business websites.
- Capture observations with timestamped screenshots.
- Score each field independently, then compute category summaries.
- Publish limitations, edge cases, and scoring caveats.
- Update the report on a clear revision cycle.
