Original Research Architecture
This page defines the methodology structure for a future benchmark report. It does not publish fabricated scores, rankings, or performance claims.
CTA visibility above the fold
Mobile usability
Page speed and performance basics
Service page depth
Location page quality
Schema usage quality
Proof and review visibility
Phone/contact visibility
Form friction
Title and meta quality
Broken link rate
Define a transparent scoring rubric before reviewing sites.
Sample only real Texas service-business websites.
Capture observations with timestamped screenshots.
Score each field independently, then compute category summaries.
Publish limitations, edge cases, and scoring caveats.
Update the report on a clear revision cycle.